Direct Mail

Summary

Target Business Services helps organizations develop direct marketing campaigns to meet specific sales or marketing goals.

We approach every campaign from a consultative, results-oriented perspective. Each campaign is designed to meet your marketing goals and to cater to the specific needs of your unique audience and your product or service.

To help you succeed, we employ the techniques we have developed in several years of direct marketing experience. Our broad knowledge of creative strategies, offers, lists and other media vehicles will help you develop more cost-effective programs.

• Direct mail strategy and consulting
• Direct mail copywriting and package design
• Production and list brokerage services

Our expertise covers the spectrum of direct marketing activities--from marketing strategies and campaign planning to creative execution, database research, media production, fulfillment logistics and data analysis--we do it all.

Consultation and Planning

We offer our time and expertise, free of charge, to meet with you during the planning stages of a project or marketing campaign. We discuss schedules, lists, formats, printing--all with an eye towards maximizing savings and technical efficiency.

List Procurement

Target Business Services can offer both consumer and commercial lists to meet your specific requirements--from broad saturation mailing to very targeted groups by income, household value, gender and even personal trends. Our goal is to deliver the highest return on your investment.

All mailing lists are processed through CASS certified address correction system and duplicates are removed. This is also true of lists submitted to us by our clients.

Data Processing and Personalization

We can provide all data processing services including merge/purge and postal presort. We can provide personalization from simple inkjet address blocks to complex database-driven imaging work.

Design

Target Business Services understands the effective techniques of direct mail--business-to-business, non-profit, consumer--you name it, we've done it. Our graphic artists consistently create layouts to attract the attention of the recipient so the piece gets opened and immediately understood.

Printing

Depending on the budget and other requirements, we produce anything from one-color to full color printed pieces. We work closely with the post office to ensure the best rates for your mailed pieces. We can assist with the selection of paper and determine the best size for cost effective mail.

Mailing Services

Target Business Services provides full service processing for all types of mailings - first class and the more affordable standard/bulk mail.

Our services include:

• Address imaging
• Merging and printing of personalized letters, envelopes etc.
• Folding, tabbing, collation stuffing, inserting
• Preparation for mailing per current postal guidelines
• CASS certification processing to obtain automated rate (lowest postal rate possible)